Strategy and implementation
You speak directly with the specialist who audits, writes, builds, configures and tests the work.
UK SEO, AEO, WordPress & AI automation
SEO built for how people search now.
I’m Michael. For more than 24 years I’ve helped businesses improve their visibility, websites and e-commerce systems. Today that means being found in Google, understood by AI and trusted by customers.
WordPress
WooCommerce
Rank Math
Yoast
SEO + AEO
AI automation
Search plus answer engines
SEO earns visibility in search. AEO helps AI systems understand and surface your best answers.
24+ years of perspective
Long-term technical experience, combined with current AI tools and practical automation.
Services
One specialist for visibility, websites and smarter workflows.
I connect technical SEO, useful content, strong web development and automation so each part supports the next.
SEO for sustainable visibility
Technical checks, on-page optimisation, keyword and competitor research, internal linking, structured data and measured improvements for websites and online shops.
£50 per clock hourSEO + AEO content writing
Clear British-English service pages, category copy and helpful articles designed for people, search engines and AI answer systems.
Quoted to scopeWebsites and landing pages
Fast, responsive, conversion-focused websites with sound information architecture, technical SEO and accessible mobile design built in from the start.
from £500WordPress and WooCommerce
New builds, optimisation, premium SEO plugin setup, product architecture and larger packages with full updates and ongoing maintenance.
solutions from £2,499AI and process automation
Practical workflows for enquiries, content operations, reporting, customer communication and routine administration — designed around your real process.
from £1,299Custom WordPress plugins
Bespoke WordPress and WooCommerce plugins, integrations, calculators, data flows and admin tools when an off-the-shelf plugin is not enough.
from £700SEO + AEO
Be found in search. Be understood in answers.
Traditional SEO improves how search engines crawl, interpret and rank your website. AEO — Answer Engine Optimisation — makes your expertise easier for AI assistants, voice tools and search answer features to understand, quote and recommend.
Strong AEO is not a shortcut. It builds on excellent SEO: accurate information, logical structure, concise answers, credible evidence, schema markup and content that genuinely helps a customer decide.
Discuss SEO and AEOSearch Engine Optimisation
- Technical health and crawlability
- Commercial search visibility
- Pages aligned with search intent
- Internal linking and authority
Answer Engine Optimisation
- Direct, well-structured answers
- Entity, service and expertise clarity
- Schema and machine-readable context
- Content suitable for AI discovery
Experience that keeps evolving
Deep technical foundations. Current thinking. Direct delivery.
I have specialised in SEO, web design and online shops since the beginning of my career — for more than 24 years — and I have worked in the UK for over 12 years.
I graduated from two universities with honours in IT-related disciplines. That education supports a practical career spent building, analysing and improving digital systems for real businesses.
Since AI and modern automation became part of everyday business, I have stayed close to the technology. I use it daily and implement practical, responsible solutions in my clients’ companies.
24+ years in SEO and web
12+ years in the UK
Two university degrees with honours
Daily AI and automation practice
SEO Optimal · United Kingdom
How I work
Clear priorities, visible work and no mystery.
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1
Understand the commercial goal
We establish what needs to improve, who the customer is and how success will be measured.
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2
Audit and prioritise
I identify the work that matters first, explain the reasoning and agree a practical scope.
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3
Implement and verify
I make the changes, test them on desktop and mobile, and check technical quality.
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4
Measure and improve
SEO is iterative. We use evidence to refine content, structure and performance over time.
WordPress SEO without loose ends
Optimisation, premium tools and maintenance in one plan.
For WordPress and WooCommerce SEO projects, I can install and configure appropriate premium SEO plugins as part of the agreed package. I write and structure content to target excellent Rank Math and Yoast checks while keeping it natural, accurate and useful.
Larger SEO packages can also include full WordPress or WooCommerce updates and maintenance: core, theme and plugin updates, backups, security and performance checks, monitoring and technical housekeeping.
Guide pricing
A clear starting point, followed by a considered quote.
Most projects are priced individually. The final figure may be lower or higher depending on complexity, integrations, content volume and the condition of the existing system.
Web presence
from £500
Landing page
A focused, responsive page built to explain an offer clearly and generate enquiries.
- Responsive design
- Clear conversion journey
- Technical SEO foundations
- Contact actions and launch preparation
Efficiency
from £1,299
Process automation
Automate repetitive work, data movement, reporting and customer communication.
- Workflow and requirements review
- AI, API and business-tool integration
- Testing and exception handling
- Handover and practical guidance
E-commerce system
from £2,499
Shop, plugin & automation
A tailored WordPress and WooCommerce solution connected to the way your business operates.
- WooCommerce design and setup
- Custom plugin or integration
- SEO-ready product architecture
- Launch support and optional maintenance
SEO £50 / clock hour
SEO audit £200
Consultation £70 / hour
WP/Woo plugin from £700
Guide prices exclude any third-party subscriptions, hosting or licences unless they are explicitly included in the agreed quotation.
Frequently asked questions
Useful answers before we talk.
Need something more specific? Call or email Michael and describe the result you want.
What is AEO and how is it different from SEO?
AEO means Answer Engine Optimisation. SEO helps a page earn visibility in traditional search results; AEO helps AI assistants, voice search and search answer features interpret and surface clear, trustworthy answers. The two work best together.
Do you work with existing WordPress and WooCommerce sites?
Yes. I can audit, repair, optimise and extend an existing site or shop, as well as build a new one. Larger SEO plans can include full updates and ongoing maintenance.
Do you install premium SEO plugins?
Yes. Where appropriate, I install and configure premium WordPress SEO plugins within the agreed package, then set up the site and content correctly rather than relying on default settings.
Can you achieve high Rank Math or Yoast scores?
I structure and optimise content to target excellent Rank Math and Yoast checks. Those scores are useful quality signals, but sound strategy, helpful content and commercial results matter more than a green indicator on its own.
Can you guarantee a number-one Google position?
No responsible SEO specialist can guarantee a particular organic position. I provide transparent, evidence-led work designed to improve technical quality, relevance, authority and long-term visibility.
How will my project be priced?
SEO work is £50 per clock hour, audits are £200 and consultations are £70 per hour. Build projects are quoted individually, so the final cost can be lower or higher than the guide price depending on scope and complexity.
Start with a straightforward conversation
Tell me what needs to be found, fixed or automated.
I’ll ask the useful questions, explain what I recommend in plain English and give you a clear next step.
Speak directly with Michael
+44 7709 037709
michal@creativeapple.ltd
View all services at creativeapple.ltd